Why people choose to work with Eleable™ & Digital Design Psychology
Business is business — but businesses are run by human beings, serving other human beings.
At Eleable™, strategy is not separated from empathy. I intentionally blend psychology, performance metrics, and human-centered design — with love as the foundation that guides every decision.
It can be challenging to balance strong aesthetics, an authentic brand voice, and accessibility. Many assume ADA and WCAG standards require design to be sterile or restrictive. That is not true.
Accessibility does not have to be boring. It can be expressive. It can be beautiful. It can be fun. Inclusive design does not limit creativity — it sharpens it.
When design is driven by metrics alone, people become data points. When design is driven by emotion alone, it lacks clarity and structure. Ethical, effective design requires both — grounded in care for the person on the other side of the screen.
A client once shared a story about a woman who was blind. She struggled to access a computer and needed someone to help her. She got someone, but then after finally reaching a website she needed, she could not use it. She was blind due to very unfortunate traumatic events. On top, she now needed service to get healthcare, and the buttons were inaccessible for her. The content could not be read aloud. There was no way forward. She had to call her friend back to drive all the way to her house to help her.
That moment was not a technical failure. It was a human one. A reminder of what happens when speed, profit, or convenience outweigh responsibility.
Accessibility is not a checklist. It is respect. It is dignity. It is choosing to design systems that serve people fully, not partially.
Digital Design Psychology™ exists to unite behavioral science, measurable outcomes, and humanity — proving that love-led design is not soft, it is precise, intentional, and powerful.
Book a FREE Creative Strategy SessionGabrie’le Eato — Brand & Digital Design Psychologist, B.S., A.A., PCM, QMHS
Website Design Psychology
Psychology-backed, accessibility-aware websites built for clarity, trust, and conversion.
Digital Brand Behavior
Intentional visual identity, messaging, and positioning that aligns how your brand feels, functions, and behaves through psychology and behavior.
Full Rebranding
While I specialize in website design and digital brand behavior, full rebranding projects are thoughtfully referred out to trusted partners when needed.
Social Media Support
Strategy, content assistance, platform guidance, and optimization—focused on clarity, consistency, and sustainable growth without burnout.
Virtual VA
Includes assistance with social media, PDF development, logo design, and honestly—anything digital that helps keep your business moving.
Coaching
Clarity, alignment, and grounded strategy—personal or business—rooted in self-awareness.
Testimony
Autism. ADHD. Depression. OCD. Anxiety. Labels were placed on me before I knew who I was.
I didn’t find my identity in labels.
I found it in God.
For a long time, I allowed labels to define me because I was lost within. While labels are an important part of my identity, they are not my identity.
When I found Jesus, I found who I was. But I was still hurting. Still confused. Still asking God, "Why?".
I was angry. I questioned Him. And in that season, I met someone who helped lead me back - not to religion, but to Jesus Himself.
That’s when I understood: when things work according to God’s purpose, they don’t feel forced - they flow.
Sometimes we walk through storms so we can understand pain, develop empathy, and learn how to truly love others. If we never experience hardship, we can never fully understand the hearts of those who are hurting.
God prepares us through storms not to break us, but to strengthen us in Him, so we can carry His love and encouragement to others.
Today, every person I work with experiences real change - whether within themselves, their business, or their relationship with God.
The blessing and calling of my Lord and Savior Jesus Christ
rests on everything I do
because I remain faithful to Him,
no matter how strong the storm.
“And we know that in all things God works for the good of those who love Him, who have been called according to His purpose.”
Romans 8:28
Values articulated by Gabrie'le Eato
This visual represents the core values expressed by Gabrie'le Eato, with a central portrait surrounded by symbolic statements emphasizing cultural unity, compassion, inclusion, and shared human dignity.
100+ Reviews
Here’s a glimpse of what people say...
“The English language does not contain enough words to express how amazing Gab Eato is. As a new business owner, I had no idea ADA compliance was something I needed to think about in the creation of my website. If you stand for inclusion, it means being inclusive EVERYWHERE. Her company Eleable set my website and social presence up to actually ‘walk the walk’. Because Gab is a psychologist, she listens in ways most designers don't and picks up on things few even think about. She's quick, personable, and a joy to know and work with. I cannot recommend her highly enough.”
— Cupid Hayes, Arrow Advising® | Aim for authenticity.™“Gab has a big heart and a love for people. This is rare in this day and time. She truly brings joy to others and we need this to inspire those of us working to improve the lives of others.”
— Dr. Janet Perry, BS, MA, Th.D., Positive Way, Inc.“Gab is such a soulful spirit her work is truly aspiring. The faith that she put into the connections with our business through her work help the clients remember you.”
— Joseph Lorentzen, Bold-Pathway LLC“Gabriele is one of the few web designers that understands the modern web vs old magazine type web sites. She has different terms — the conversion equation — and how to apply it remains the same.”
— DeBorrah Carter, Sassy Survivor Breast Health Alliance / Elevation Financial Strategies“Gabrie'le is a phenomenal website designer, brand designer and all around professional… She really listens which makes her a perfect fit for a client with lots of ideas.”
— Sean M Cook, GPR“Value Add.”
— David Kellett, K.I. Computing, LLC“Gabrie'le is very passionate about what she does and is very motivated.”
— Brian Parker, Contacticity“Gab is such a nice person and has such a positive vibe with professionalism. Highly recommended.”
— Malica Pollard-Nurse, Kingdom Organized VA, LLC“Gab has such an infectious personality… dedicated to what she does and does it with purpose.”
— Kelsey Thompson, Fun Daycare“God Bless you for doing a great job.”
— Larry Delon, Healthcare Disrupters“Very good at what she does. And very nice to connect with her.”
— Phil Dorsey, PMP, TheBocX“Gabby Eato’s got the design chops that swing! With Eleable, she champions visibility, belonging, and authenticity.”
— Patricia “Trish” Hodges, Looking Up 24 & Under Heaven Podcast“Gabrie'le is upbeat and a great encourager.”
— Deborah Ann Baker, PhD, The Purple Trees“Helped a friend and it was a great experience.”
— Ann Marie Thrives, We Thrive At Life“Good communicator and responder. Willing to help!”
— Debra Felske“I was struck by her energy and vision… definitely someone to watch.”
— Shirley Thompson, Empowering Women Toward Wellness & Retirement Freedom“Gab is an amazing young woman with a heart-led mission… stunning, strategic web design.”
— Cyndy Justice“Gabby is incredible. She is a visionary yet understands people.”
— Audrey Wineglass Foster, Marketplace Global“Gabrie'le is insightful, wise, and a wealth of knowledge.”
— Alex Herrera, RenovElite Creations“Amazing person… She is dominating the digital space.”
— Aliza (Aleeza) Freedman, Rainmaker Branding & Marketing
Inspire. Reflect. Motivate. Love. Remember.
Psychology. Accessibility. Creativity. Divine Design.
Gabrie’le Eato, B.S., A.A., QMHS, PCM
Digital Design Psychologist™ · Founder of Eleable™
Gabrie’le Eato is a Digital Design Psychologist™, public speaker, and content creator whose work focuses on the intersection of psychology, accessibility, and human-centered digital design. She is the founder of Eleable™.
She is also a verified TikTok content creator with over 104,000 followers and has been featured in Authority Magazine, VoyageOhio, WeROAR Magazine, Cammanex, and Innovations & More.
Professionally, Gabrie’le Eato is also known as Gab Eato.